What does the term 'flattery sandwich' refer to in email communication?

The term 'flattery sandwich' in email communication refers to a structure that is designed to deliver feedback or requests in a way that is both tactful and encouraging. This approach typically involves opening with a positive comment to create a positive tone, followed by a gently worded request or complaint that allows the recipient to understand the issue without feeling attacked. The communication then concludes with another positive statement, reinforcing the sender's goodwill and maintaining a constructive atmosphere.

By using this technique, the sender can soften the impact of potentially negative content, making it more likely that the recipient will be receptive to the message. This method is effective in maintaining relationships, especially in professional settings, as it shows respect and appreciation for the recipient while still addressing important matters.